Digital Marketing Courses
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The Career Academy Blog- Xero Bookkeeping Businessâ$70ph or $550pm, How Much Should You Charge ?The Pros and Cons of charging a Performance Based rate vs. an Hourly Rate Knowing how much to charge for your bookkeeping services will depend on your fee structure; and knowing which fee structure to use will depend on a number of factors including: Your experience and qualifications The regularity of the work The predicted […]
- Micro businesses make good clientsJohn runs a business called Trim Doctor in the Central Coast and uses Square as his payment system. Heâs on the road a lot and collects ceilings from cars where the trim is starting to fall away and repairs them. Itâs a business he has been running for many years and he is skilled in […]
- ResumĂ© ReviewâLeverage Your Industry and Business Experience to Land the Best Bookkeeping JobsExperience is a critical component of your job application, but it shouldnât be limited to bookkeeping work. Most job ads will ask for âsuitably qualifiedâ or âexperience in a similar roleâ in an effort to attract the best candidates, however that doesnât mean that only experienced bookkeepers should apply. Applicants with relevant experience in a […]
- ResumĂ© ReviewâHow Well Does an International Degree Rate With Recruiters?A degree qualified applicant with limited work experience CAN still be a good candidate for local jobs. Job applicants with formal qualifications and no work experience are often overlooked by potential employers, however there are several steps you can take to get your resumĂ© noticed and improve your chances of being hired. Some skills and […]
- ResumĂ© ReviewâBridging the Gap Between Potential and SuccessIdentifying your skill gaps and refreshing your resumĂ© are CRITICAL to winning the job of your dreams. Youâd be forgiven for thinking that your resumĂ© only needs updating when you change jobs or complete a training course. Twenty years ago this would have been acceptable, however due to recent technological advances and the increasing volume […]
- A Fearless LifeâKeys to Success at Study and BeyondOvercome your fears and take your career to the NEXT LEVEL. If youâve ever had to deliver a presentation, sit an exam or attend an important job interview, you will have most likely experienced the palpitating heart and sweaty palms that accompany any of us in a high stress situation. Itâs perfectly normal. Most of […]
- Is 4 x Revenue a Good Price to Pay for Your Own Online Business?Valuing a business based on revenue and growth rate is more important for your own business. Putting a value on a business for sale is not always as simple as taking the yearly cash flow and multiplying it by four. When evaluating the sale price of an online business you need to factor in not […]
- The Value in Buying an Online Business Is Your Income in the Next 3-5 YearsAn Information Memorandum for prospective investors should include a FUTURE earnings forecast based on milestones and achievements to date. When youâre evaluating the purchase of an online business thereâs more to the income generating potential than what you first see. The figures presented in the profit and loss report reveal the past and current trading […]
- Your Digital Profile Landing Page at National Bookkeeping Career AcademyWhat will potential clients see when they click on your Google Ad? A well crafted Google Ad with an attractive offer will improve your click through rate, but what your bookkeeping prospects see next will decide whether or not they take the next step towards booking your services. What Is a Landing Page? The purpose […]
- Google Ads Training Course (Level 2)Learn how to use paid ads effectively to attract new clients and grow your online business. Businesses offering professional services such as bookkeeping, customer service or virtual assistant services typically find themselves competing against other businesses who are advertising the same services, at the same price, in the same place. That doesnât mean that you […]
- Buying An Online BusinessâWhat If You Could Choose Your Own Business Model?Customise your online business purchase with a bespoke business solution. If youâre purchasing a business off the shelf, chances are that you will inherit some operational aspects that you donât want. Perhaps the business is currently supplying products or services that are irrelevant to your long term business objectives. What if there are additional services […]
- Google AdsâUnderstanding Impressions, Clicks and LeadsMeasuring the effectiveness of your Google Ads campaign will improve ad quality and help you find your ideal bookkeeping clients. In our previous blog we talked about how Google Ads can help you to reach more potential clients for your Xero bookkeeping business. We decided on a budget, designed an ad, built a website landing […]
- Google AdsâCreating Your Google Ad to Reach More Clients for Your Xero Bookkeeping BusinessUse paid ads to get more visitors to your website and attract your ideal clients. Everybody wants to be at the top of Googleâs search results when a potential client goes looking for a bookkeeper. With Google Ads you CAN appear at the TOP of Google (in the paid ads section) but it may cost […]
- Top 3 Reasons For a Fully Integrated CRMHow CRM integrations will save you time and help you get more clients for your Xero bookkeeping business. In our previous article we compared different CRM systems and looked at which features are important for keeping track of your leads, conversions and clients. The most important of these features include integration with existing business systems […]
- Keeping Track of Leads, Conversions and ClientsâWhich CRM Features Are Important?Having the right CRM software will help you win new business and retain existing clients for your Xero bookkeeping services. A CRM (Customer Relationship Management) system allows you to grow your business by storing all of your client and prospect information in one central location, making it easy to communicate and track every interaction you […]
- $45 Per Bookkeeping Lead: Too High or Too Low?Use ad metrics and insights to refine your marketing message and attract the right clients to your bookkeeping business. What could you do with 130 bookkeeping work leads? Iâve written in the past about the value of an online business and digital assets, how to deal with new inquiries from potential bookkeeping clients and whether […]