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The Career Academy Blog

Running a Website Chat Service in the Background Can Earn Ongoing Money For Your Xero Bookkeeping Business
Use website chat services to acquire new clients for your Xero bookkeeping business In recent times customers have become more comfortable with using live chat technology. In fact they not only prefer to engage via a web chat, they expect it, particularly if they have paid you money! In this article we’ll explain the features […]
Xero Bookkeeping Business—$70ph or $550pm, How Much Should You Charge ?
The Pros and Cons of charging a Performance Based rate vs. an Hourly Rate Knowing how much to charge for your bookkeeping services will depend on your fee structure; and knowing which fee structure to use will depend on a number of factors including: Your experience and qualifications The regularity of the work The predicted […]
Micro businesses make good clients
John runs a business called Trim Doctor in the Central Coast and uses Square as his payment system. He’s on the road a lot and collects ceilings from cars where the trim is starting to fall away and repairs them. It’s a business he has been running for many years and he is skilled in […]
Resumé Review—Leverage Your Industry and Business Experience to Land the Best Bookkeeping Jobs
Experience is a critical component of your job application, but it shouldn’t be limited to bookkeeping work. Most job ads will ask for ‘suitably qualified’ or ‘experience in a similar role’ in an effort to attract the best candidates, however that doesn’t mean that only experienced bookkeepers should apply. Applicants with relevant experience in a […]
Resumé Review—How Well Does an International Degree Rate With Recruiters?
A degree qualified applicant with limited work experience CAN still be a good candidate for local jobs. Job applicants with formal qualifications and no work experience are often overlooked by potential employers, however there are several steps you can take to get your resumé noticed and improve your chances of being hired. Some skills and […]
Resumé Review—Bridging the Gap Between Potential and Success
Identifying your skill gaps and refreshing your resumé are CRITICAL to winning the job of your dreams. You’d be forgiven for thinking that your resumé only needs updating when you change jobs or complete a training course. Twenty years ago this would have been acceptable, however due to recent technological advances and the increasing volume […]
A Fearless Life—Keys to Success at Study and Beyond
Overcome your fears and take your career to the NEXT LEVEL. If you’ve ever had to deliver a presentation, sit an exam or attend an important job interview, you will have most likely experienced the palpitating heart and sweaty palms that accompany any of us in a high stress situation. It’s perfectly normal. Most of […]
Is 4 x Revenue a Good Price to Pay for Your Own Online Business?
Valuing a business based on revenue and growth rate is more important for your own business. Putting a value on a business for sale is not always as simple as taking the yearly cash flow and multiplying it by four. When evaluating the sale price of an online business you need to factor in not […]
The Value in Buying an Online Business Is Your Income in the Next 3-5 Years
An Information Memorandum for prospective investors should include a FUTURE earnings forecast based on milestones and achievements to date. When you’re evaluating the purchase of an online business there’s more to the income generating potential than what you first see. The figures presented in the profit and loss report reveal the past and current trading […]
Your Digital Profile Landing Page at National Bookkeeping Career Academy
What will potential clients see when they click on your Google Ad? A well crafted Google Ad with an attractive offer will improve your click through rate, but what your bookkeeping prospects see next will decide whether or not they take the next step towards booking your services. What Is a Landing Page? The purpose […]
Google Ads Training Course (Level 2)
Learn how to use paid ads effectively to attract new clients and grow your online business. Businesses offering professional services such as bookkeeping, customer service or virtual assistant services typically find themselves competing against other businesses who are advertising the same services, at the same price, in the same place. That doesn’t mean that you […]
Buying An Online Business—What If You Could Choose Your Own Business Model?
Customise your online business purchase with a bespoke business solution. If you’re purchasing a business off the shelf, chances are that you will inherit some operational aspects that you don’t want. Perhaps the business is currently supplying products or services that are irrelevant to your long term business objectives. What if there are additional services […]
Google Ads—Understanding Impressions, Clicks and Leads
Measuring the effectiveness of your Google Ads campaign will improve ad quality and help you find your ideal bookkeeping clients. In our previous blog we talked about how Google Ads can help you to reach more potential clients for your Xero bookkeeping business. We decided on a budget, designed an ad, built a website landing […]
Google Ads—Creating Your Google Ad to Reach More Clients for Your Xero Bookkeeping Business
Use paid ads to get more visitors to your website and attract your ideal clients. Everybody wants to be at the top of Google’s search results when a potential client goes looking for a bookkeeper. With Google Ads you CAN appear at the TOP of Google (in the paid ads section) but it may cost […]
Top 3 Reasons For a Fully Integrated CRM
How CRM integrations will save you time and help you get more clients for your Xero bookkeeping business. In our previous article we compared different CRM systems and looked at which features are important for keeping track of your leads, conversions and clients. The most important of these features include integration with existing business systems […]
Keeping Track of Leads, Conversions and Clients—Which CRM Features Are Important?
Having the right CRM software will help you win new business and retain existing clients for your Xero bookkeeping services. A CRM (Customer Relationship Management) system allows you to grow your business by storing all of your client and prospect information in one central location, making it easy to communicate and track every interaction you […]

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