Digital Marketing with Blog Posts and Website Pages
Anyone in your office can easily add content and update your website as and when you need to, including editing and inserting images and this course is designed to give you those skills. Correct use of tags, categories and even naming of images can get you free exposure to Google Search Engine through the process called Search Engine Optimisation (SEO).
SEO is essentially the correct and meticulous setup of your website to show the Google Search Engine exactly what is on each page and to help it find relevant content for users Search queries.
WordPress Beginners Training Course – Pages and Posts
This part of the course takes you through the administration side of editing posts and page and inserting images. The image above shows you the screen shot of this very page being edited. Topics include:
- The WordPress Website Introduction
- Pages and Posts
- Administration Dashboard
- Page Information
- Modifying Pages
- Structuring Pages
- Page Order
- Inserting Paypal Button code
- Insert and Manage Images
- Post Categories
- Post tags
- Inserting Images
- Image Tags
Digital Marketing using SEO (Search Engine Optimisation) Essentials Training Course Content
They key element in SEO is keywords and Keyphrases for your business and the services it provides. Practical case studies and examples we use in this Digital Marketing Courses include:
- Earleys Electrical
- Derek the Real Estate Agent (now a Mortgage Broker)
- ABS Asbestos Removal, and
- Selling Your Property (real estate site)
Each of these organisations provide very specific services and you can read about those services at their websites or social media profiles.
Micro businesses like single trades people sometimes choose NOT to have a Website and instead use their social media profile and the biggest issue with that is that these profiles are part of a bigger service and the goal of that service is to keep visitors at the service and NOT necessarily your profile page.
That is just one reason to have your own domain name and your own website and website content.
With your own website you can control exactly which keywords and keyphrases are used. You can “optimise” your menu and blog categories to increase your “relevance” to search engines like Google, Yahoo and Bing and if there is good information at your website (ie. good content) then Google will show your information above others in your same industry.
The purpose of a BLOG is to make sure you have regular new content, which is optimised for keywords as well as relevant and interesting to people who are interested in the products and services you offer. You’ll learn about the process of receiving instructions from the manager about blog topics, perform research about those topics and then structure your blog to make it interesting for the reader as well as direct them towards important pages on your website.
When you learn the fundamental aspects of WordPress you can tweak (or optimise) pages and posts to increase their chances of appearing in organic search engine results. The benefit of appearing in Googles Organic Search engine results is that you don’t pay for them. What you will need to do is focus on the keywords which bring the the best website visitors to your site who turn into customers of your services.