Description

Course Summary

This Google Ads Course starts with the most important first step – how to construct your landing pages. Your landing page needs to be informative and “relevant” and well written so that Google shows it in the organic search results.

Combine them (yes you can have more than just one) with an effective call-to-action and you’ll begin to get some value and a “return on investment” from your website.

You’ll explore key factors and you’ll see real world examples of the different call-to-action used in varying industries. Here are some of the topics covered in this section:

• Discovering things you can give away, loan, lend sample for free
• Common Calls to action including:
  • Free appraisals & Suburb Price performance reports (used by Real estate agents)
  • Free measure and quote
  • Onsite demonstration
  • Free samples and trials
  • Initial consultations
  • Feature comparison reports
  • Competitions, tests, puzzles and more
• Using the right words and website placement to ensure success
• Discover relevant keywords, key phrases and popular landing pages
• Create ads and set ad budgets to increase website traffic
• The traffic analytics that go into measuring your ROI
• Conversion Rates and how they can help you become MUCH more successful
• Email broadcast systems
• Email broadcast to prospects and clients
• Measure website and email broadcast stats

Landing pages for Google Ads

A landing page should be dedicated to one specific topic or product. In a shopping cart site of a business which sells products, each product page is a landing page. For serviced based businesses you can have a landing page for each service you offer.

It’s important to created dedicated landing pages to get discovered by search engines but it’s also important because you can find out:

• Which products/services are the most popular
• What your customers are searching for the most
• What you can give away for a low cost to get more customers

Call to action & lead capture

This Google Ads Course will teach you how to spend money on Google Ads but it is important to understand that only about 3% of your website visitors need your service or are prepared to buy right now.

When you realise that 60% of the people who visit your website now are NOT READY to BUY, you’ll understand the importance of a Call-to-Action and Lead Magnet as a way of continuing to “ping” potential customers and the value of Social Media to show them that your business is active.

Here are some samples of Calls-To-Action:

• Free Samples
• Education or information guides
• White papers
• Access to more detailed information
• Explore some other offers and Call-to-Actions

Website Statistics and Google Analytics

Website visitor analytics and performance statistics help you understand what is going on at your website. It reveals how successful your website is and shows

• where people are coming from,
• which pages they are reading and
• what keywords they are using to find you.

Website statistics give you the information you need to finely tune your website marketing to make it more and more relevant to your potential customers.

Use Google Ads to massively increase website traffic

Once you have a lead generation system on your website and you understand what your potential customers are looking for you can increase your traffic massively to scale your business up quickly.

You can spend thousands of dollars a day on Google Ads so understanding the key performance metrics is very important. You’ll learn about

• cost per click,
• value per lead and
• conversion rates.

The Training Manual in this Google Ads Course for Beginners takes you through how to set up a Google Ad Campaign using Google Ad Express.

Send email messages to thousands

If someone doesn’t buy from you straight away it’s valuable to have their contact details and their permission to send them marketing messages.

Every time you send a message to your email list they get to know you a little better and they’ll remember who you are. You can also include links to your website to massively increase your website traffic and conversion to sales.

Better still you can test to see how popular a new product or service is by directing readers to those specific landing pages.

Email marketing statistics & analytics

Email marketing systems enable you to send personalised email broadcast messages to your prospects and clients. Businesses use these email marketing systems because they are antiSPAM compliant and enable your subscribers to opt-out easily if they are no longer interested. Popular Email broadcast systems include

• MailChimp,
• Aweber,
• Campaign Monitor and
• GetResponse

You can keep multiple lists or segment your lists so you can send only relevant messages to selected recipients.

When you do send a broadcast the statistics available are amazing, including where the recipient is and when they read the message, along with which links they client and how many times they opened your email.